The campaign “Fruits of Heroism” produced within the framework of the “Solidarity Branding - Promotion of Entrepreneurs Living Near the Occupied Territories in the Shida Kartli Region” project of the Institute for Development of Freedom of Information (IDFI) achieved many successes in the international arena.

In 2024, the campaign “Fruits of Heroism” won the Gold Trophy at The Anthem Awards in the category of National Awareness Raising Campaign in New York.

In 2023-24, the campaign found success in the international arena and garnered several awards at prestigious festivals: Ad Black Sea 2023 - 2 silver (Sustainable Development Goals - People, Brand Experience & Activation-Launch / Re-launch) and 1 bronze (Creative Strategy - Corporate Purpose & Social Responsibility) awards, Jolbors Festival 2023 -  Gold (Marketing - Brand Launch / Re-launch) and silver (PR  - ESG projects) awards, and Gold Winner of The Anthem Awards in National Awareness Campaign.

In 2022, with the joint efforts of USAID, Zinc Network, and the Institute for Development of Freedom of Information (IDFI), farmers living near the occupation line in Shida Kartli were able to sell their agricultural products in the store chains of Carrefour (Tbilisi Mall, East Point), “Zgapari” (in 30 branches) and “Smart” (Gori, Kakheti, Gudauri).

The aim of the campaign was to help Georgian consumers to identify and purchase products grown in Shida Kartli, near the occupation line. 

“Fruits of Heroism” was prepared in cooperation with the creative agency Leavingstone and with the support of Zinc Network.

The implementation of the project was made possible with the financial assistance of USAID and the American people, within the framework of the project - Solidarity Branding: Promotion of Entrepreneurs Living Near the Occupied Territories in Shida Kartli Region.