Hundreds of people gathered in Rustavi on September 24, 2017 to attend the Global Goals Festival titled Future = You. One of the main components of the festival was the Straight Art Day, which was organized by UNDP, IDFI and Rustavi City Hall. The event was supported by the Swedish Government, United Nations Volunteers (UNV) and international organizations Edgeriders and Futuremakers.

Two days prior to the festival, well-known Georgian graffiti artists - LAMB, WPC, Dr. Love, Jokonda, Musia Keburia, TAmOonz, Slow Pulse, Gamez, Chilone, and others - created graffiti murals on the walls of the Rustavi Summer Theater. Their works reflect key issues of sustainable development, such as: eradicating poverty, human rights, gender equality, education, environmental protection and health.