On April 17, 2014, the Institute for Development of Freedom of Information (IDFI) with the assistance of Media Advocacy Coalition published a survey “Georgian TV Audience Rating – Challenges for Media Sector of Georgia.”
The goal of the survey, its presentation and the discussion thereto was to review internationally recognized TV rating measurement standards, to compare practices of several countries, to overview positive and negative practices in Georgia and to develop recommendations through participation of involved and interested in the issue parties. Presentation and a discussion were planned in a format of the work meeting. This is why media was not invited to make coverage of the event.
Unfortunately, the issue was politicized and wrongfully interpreted without substantial review and study of findings of the survey; we think that it will once again hinder resolution of problems surrounding TV ratings.
It shall be noted that with the purpose of presenting issues, the TV MR Georgia Director Ms. Nino Gogoladze commented on technical inaccuracies in the text. A more detailed list of inaccuracies was submitted to IDFI in writing.
It shall also be noted that researchers used information published on TV MR Website as recommended by Ms. Nino Gogoladze before commencement of the research.
The Institute had studied proposals and comments and deems necessary to correct several errors and include relevant records in the research, namely:
As to other inaccuracies indicated by TV MR Georgia, authors of the survey think that they represent expert opinion rather than factual errors. In addition, the presented changes do not change or anyhow alter conclusions and recommendations of the research.
We would like to separately speak about the link between TV MT Georgia LLC, IPM Monitoring LLC, Institute for Public Opinion and Marketing (IPM) and “Chimexim International”. We would like to stress that our research does not discuss and does not provide opinion on relationship of TV MR Georgia and corporate links of TV companies. The research speaks about mistrust towards TV MR Georgia, which might be caused by corporate connection of the TV MR Georgia founding partner with the Chemexim International, which possessed share in three TV companies by means of Holding Industrial Group of Georgia before becoming a 100% holder of IMP shares.
We would like to thank TV MR Georgia and its Director Ms. Nino Gogoladze for her comments and remarks and hope that cooperation will continue to improve TV ratings assessment process.
Final edition of the study is available on the link
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